Gift Card Program
What is a Gift Card?
A reusable, stored-value card that
enables merchants to have an electronic alternative
to paper gift certificates. Our gift cards are composed
of high quality PVC formatted to standard credit card size and thickness,
which includes a magnetic stripe on the back that contains various card
information.
How Does a Gift Card Work?
Gift Cards are sold to customers
for their own use or can be given to family or friends.
Cards can be redeemed at store locations just like
a credit card and balances can be debited from the
card upon purchase.
Cards are swiped through traditional credit card terminals
and POS systems and payments are collected by the
merchant at the time of sale.
What Does it Cost?
Easy Start
$99
(or FREE w/ a Merchant Account)
- 100 Cards Choose a Design
- 100 Card Sleeves
- Card Stand
- Countertop Display
- 24/7 Customer Service
- Web Reporting
- On Site Training
$99 One Time Set up Fee
$38 / Month
98¢ / card on reorders
|
Next Step
$549 - $649
(or FREE w/ a Merchant Account)
- 500 Cards Choose a Design
- 500 Card Sleeves
- Card Stand
- Countertop Display
- 24/7 Customer Service
- Web Reporting
- On Site Training
$549 One Time Set up Fee
(Choose
a Template)
or $649 One Time Set up Fee
(Custom
Design)
$38 / Month 98¢ / card
on reorders
|
Custom
$789
(or FREE w/ a Merchant Account)
- 1000 Custom Cards
- 1000 Card Sleeves
- Card Stand
- Countertop Display
- 24/7 Customer Service
- Web Reporting
- On Site Training
$789 - One Time Set up Fee
$14 / Month
23¢ / Transaction
30¢ / card on reorders
|
Gift Card Marketing Kit
Kits include table tents, window decals, static
clings, countertop displays, and card carriers.
What are the Benefits
There are many benefits of launching
and promoting a gift card program. Depending on the
type of business, individual results may vary depending
on the level of promotion and marketing to the customers.
Some of the many benefits of launching
a Gift Card program:
- Increase
sales and cash flow for the business
- Promotes
impulse purchasing and additional sales
- Improves
brand awareness within the community
- Provides
real time web based tracking and reporting
- Security
features to reduce fraud and duplicate usage
- Easy
reconciliation and reporting systems to save
time
- Fast
transactions and ease of use at the point of
sale
- Always know how
much money is outstanding and what types of activity
was processed
- Ability
to issue gift cards in any dollar amount
- Cards
can be re-used and recycled through the system
- You
can issue, redeem or balance inquiry cards instantly
through a terminal or online system
- Easily
assign user privileges for all employees within
a location
Today gift cards continue to grow in popularity due to the ease of use,
streamlined reporting and added security over paper
based gift certificate programs. The programs offer many important features
that help merchants manage sales, tracking and reconciliation of cards.
The
technology offers the business owner complete control
over how the program is managed and whom within the location has privileges
to administer transactions at the location. The gift card offers the recipient
the flexibility to use the balance to get what they want.
- Two-thirds of all consumers
have purchased at least one gift card.
- 55% of
gift card recipients make more than one trip
to the business to deplete the value of their
card.
- The average recipient spends 20% more than their card’s
initial value.
- 69% of companies using them stated
that gift cards are more effective than cash
in motivating and rewarding employees.
- In
the 2007 holiday season, the average amount placed
on gift cards was $203.
- 10
- 15% of gift card recipients never redeem the
full value of a card, meaning the business keeps
it as profit.
- 81% of
consumers purchase gift cards for birthdays.
67% percent purchase gift cards for holidays.
- Studies
found that 40% of shoppers using a retailer’s card bought items
at full price. Only 16% of shoppers using other
payment methods bought at full price.
- When retailers
switch from paper gift certificates to gift cards,
they sell anywhere from 50-100% more.
Basic Steps to Sell and Redeem Gift Cards:
Issuing a Gift Card
- Customer requests card denomination amount and
merchant collects payment from customer upfront.
- Merchant selects program on terminal or POS
system, inputs clerk ID, and swipes the card
through the terminal.
- Merchant keys in dollar amount for the
card and the terminal processes the transaction
to add that amount to the card.
- Receipt is printed showing the balance
on the card and the card is handed to customer.
- Transaction is complete.
Redeeming a gift card
- Customer presents the gift card as form of
payment for goods or services.
- Merchant selects
program on terminal or POS system.
- Merchnat
inputs clerk ID and swipes the card through the
terminal.
- Merchant keys in dollar amount to
redeem off the card.
- The terminal processes
transaction and the amount is subtracted from
balance on the card.
- Receipt is printed to
show customer the balance on the card and the
card is handed back to customer.
- Transaction
is complete.
(Sources: American Greetings, epaynews.com, Green Sheet
Quarterly, National Retail Federation, J.C. Williams
Group, Incentive magazine)
|
 
| Design Samples |
Thank You
|
Birthday
|
Congratualtions
|
Restaurant
|
Aurora
|
Rose
|
Retail
|
Red Bow
|
Cash
|
Gift Box
|
General
|
|
| Designs With Logos |
Pizzeria
|
Botanic
|
Universal
|
Present
|
Vehicle
|
Jewels
|
Manicure
|
Hair
|
Fitness |
Cafe
|
Spa
|
|
|
